Ariane Todes has written an interesting post (see link below) about how the internet can offer musicians fantastic opportunities to build their reputations and legacies, as well as selling their music.
She sets out how to create good content in five useful tips, which are applicable equally to groups as to individual musicians.
“My Hvorostovsky obsession has reminded me that for all artists, creating good content is an essential marketing tool. It creates a permanent and meaningful legacy. But for the truly great artists? It is a moral responsibility.”
